姓名：刘园园

职称：教授

系别：市场营销系

邮箱：yuanyuanliu@xjtu.edu.cn

个人主页

教师简介

2016年3月至今，入职贝斯特bst3344游戏市场营销系任讲师、副教授、教授。

教育背景

09/2009-10/2015    ESSEC Business School市场营销   攻读博士学位

09/2007-07/2009    西安交通大学         管工       攻读硕士学位

09/2003-07/2007    西安交通大学         工业工程   攻读学士学位

研究领域

消费者心理，行为决策理论，风险选择，跨期选择，偏好与选择

代表性论文

1. Yuanyuan Liu, Timothy B. Heath, Ayse Onculer, The future ambiguity effect: How narrow payoff ranges increase future payoff appeal; Management Science; 66(8), 3295-3798 (2020)

2. Yuanyuan Liu, Zhongwei Huang, Like Jiang, and William F. Messier Jr. , Are investors warned by disclosure of conflicts of interest? The moderating effect of investment horizon. The Accounting Review; 2020，95(6): 291-310.

3. Peilin Ai, Yuanyuan Liu, and Xi Zhao, Big Five personality traits predict daily spatial behavior: Evidence from smartphone data. Personality and Individual Differences; 147: 285-291 (2019)

4. Yuanyuan Liu, Xi Zhao, and Yeyi Liu. Stress and unethical consumer attitudes: The mediating role of construal level and materialism. Personality and Individual Differences; 135: 85-91 (2018)

5. Yuanyuan J. Li, and Yuanyuan Liu. Are parents patient? The influence of parenting role salience and parental status on impatience. Frontiers in Psychology; 9: 1523 (2018)

6. Yuanyuan Liu, and Ayse Onculer, Ambiguity attitudes over time. Journal of Behavioral Decision Making; 30(1): 80-88, (2017)