题目：理论贡献：学术性与思想性之兼容

报告人：苏晨汀教授，香港城市大学市场营销系主任

时间：11月2日周五下午2:30-4:30

教室：313会议室

苏晨汀教授, 1999年毕业于Virginia Polytechnic Institute and State University，获营销方向的博士学位，主要研究兴趣是Channels governance with emphasis on social network and role theory，group decision theory with emphasis on household purchase decision behavior， China marketing with emphasis on guanxi management and Chinese business circles和business ethics with emphasis on consumer ethics。他的学术论文发表在Journal of Marketing， Journal of Marketing Research，Industrial Marketing Management, Journal of International Business Studies，MIS Quarterly，Journal of Business Ethics，Journal of Academy of Marketing Science, Strategic Management Journal等期刊上。