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王婷学位论文及已发表论文目录 2014-04-02


[1] Ting Wang, Lih-Bin Oh, Kanliang Wang, Yufei Yuan. User adoption and purchasing intention after free trial: 


An empirical study of mobile newspapers[J]. Information Systems and E-Business Management, 2013, 11 (2): 


189-210. (SSCI:000318412600002)


  [2] Ting Wang, Lih-Bin Oh, Kanliang Wang. Antecedence and Consequence of Mobile Advertising Intrusiveness [C]. 


The Ninth International Conference on Electronic Business (ICEB 2009), Wynn, Macau, 2009.  (EI: 20130716022196)


  [3] Ting Wang, Lih-Bin Oh, Kanliang Wang, Zhang Bo. An Empirical Study of the Impact of Trial Experience on the 


Continued Usage of Mobile Newspaper [C]. The 14th Pacific-Asia Conference on Information Systems (PACIS 2010), 


Taipei, 2010.  (EI: 20120414709024) 


[4] Kanliang Wang, Ting Wang. On the WTP for avoiding unsolicited ads and the WTA for receiving wanted ads for 


mobile users [C]. The 9th Asian eBusiness Workshop, Kanazawa, Japan, 2009.


  [5] Ting Wang, Kanliang Wang, Yufei Yuan. Mobile Technology Assimilation in Firms [C]. The 2012 OCIS


 International Paper Development Workshop, Boston, USA, 2012.


   


  论文题目:移动广告消费者行为影响因素研究


  专业:管理科学与工程


  学号:4108080014


  公示时间:2014.4.2


  公示地点:院图书馆


  


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